It's gonna be tough. Falling prices will be the excuse for oil, coal and natural gas interests to push their products. They'll claim that we can't afford to develop new tech, that they're providing jobs, that green is too expensive, etc. Also in the Times today: an article about Greenhouse, a new green nightclub bucking for LEED certification. That's cool and all, but the owner also mentions that he spent 33% more than he would have setting up a conventional club. This just reinforces the notion that green means prohibitively expensive.
Obama is supposed to reveal more of his economic plan today. Hopefully it'll be robust on green jobs, infrastructure and alternative energy.