Green Edge NYC * Community for a Sustainable Future

Selling Sustainability to Whiskey Drinkers
August 25, 2010 – 2:27 pm

By CEO, Suzanne Shelton

From Shelton Group


If I were to say, “Quick — name five green products!” I’m betting Jack Daniels wouldn’t be at the top of your list.

It should be.


I had the pleasure of touring the one and only Jack Daniels Distellery In Lynchburg, TN,  this weekend and found the entire experience to be an excellent example of how to sell sustainability to the consumer segments we call Cautious Conservative and Skeptics. (Read More)



Views: 112

GET UPDATES





Lists
Newsletter
Volunteer Opportunities
Events

Events

GREEN EDGE APPROVED


rolling_logolock_process-1

gdb_seal1 MINT Logo
SBNYC Official Logo

facebook NEW GEC_NYC_Logo_Color

© 2017   Created by Judy Harper.   Powered by

Badges  |  Report an Issue  |  Terms of Service